Clarion-Little Toby Creek Trail (jdubohio/TrailLink)
After it opened, not only did residents flock to the trail, but bicyclists from out of town arrived, toting thousand-dollar bikes and spandex outfits to go biking for the weekend in the Pennsylvania Wilds. Recognizing this as an economic opportunity, businesses opened to provide bike repair and bike parts.
The trail was designed to benefit the residents, but it ended up bringing in visitors as well, sparking economic development and allowing Ridgway to capitalize on its natural beauty and lumber heritage.
Also in Ridgway, community members got together to revitalize a dilapidated community park.
A chainsaw carver at the 2015 Rendezvous. (Credit: Chansaw Carvers Rendezvous Facebook page)
A group of local people used their chainsaw carving skills on trees stumps, transforming them into carvings of bears, raccoons, eagles and other animals as a unique feature for the park.
The participants enjoyed chainsaw carving in the park, and decided to spring from a backyard gathering to host what is now an international gathering for chainsaw carvers.
Now over a decade old, the Chainsaw Carvers Rendezvous brings tens of thousands of people to the tiny town of Ridgway every February.
The Chainsaw Carvers Rendezvous also attracts over two hundred chainsaw artisans from around the world, who are required to donate one of their pieces to be auctioned off. Artists can sell other pieces, but the auction proceeds go back to the local community.
Chainsaw carvings at the Ridgway Chainsaw Carvers Rendezvous. (Credit: chainsawcarvinghistory.com)
“The Rendezvous helped birth an artisan economy across the Pennsylvania Wilds with the realization that people value the unique and the authentic,” Briechle said.
Every county in the Pennsylvania Wilds has an artisan outlet now, which provides jobs and contributes to economic development.
There have always been artists and craftspeople in the area, but in the last 10 years they’ve opened up new markets and new opportunities across the area, including an artisan trail. Sustainable tourism, ecotourism and cultural heritage have brought new pride to the area, as well as a tremendous economic impact.
The 12-county Pennsylvania Wilds region topped $1.7 billion in visitor spending in 2013. The Pennsylvania Wilds Artisan Trail doubled its offerings in 2012, up to 30 locations from 15. Since 2008, 56 small businesses have opened and 57 small businesses have expanded, creating 264 new jobs, according to The Conservation Fund.
Unicoi County, Tennessee, is home to the beautiful 10,000-acre Rocky Fork, a mountain range within Appalachia that The Conservation Fund worked to conserve, together with the U.S. Forest Service and the state of Tennessee.
The community knew that for conservation at this scale to succeed, it must make economic sense, so a team from the region attended the Balancing Nature and Commerce national course.
For their action plan, training course participants from Unicoi County focused on cleaning up the town’s scenic overlook, Beauty Spot.
Beauty Spot at sunset (Credit: Mark W. Peacock)
Beauty Spot was treasured by the community as a popular spot for a date, family picnic or to look at the stars, but access to it had degraded. The parking lot pavement and the road leading to it were broken up, and it lacked facilities.
At the beginning of the project, the relationship between Unicoi County and the Forest Service was weak, but working together on cleaning up Beauty Spot transformed their relationship and opened the door for other projects and partnerships to take place.
For example, when the Forest Service replaced signage leading to the surrounding Cherokee National Forest, Unicoi County asked that the signs be rerouted to go through the small towns of Erwin and Unicoi, rather than going directly from the highway to the forest. That way, forest visitors would pass through local towns. The Forest Service agreed.
“Having people come through the town gave the town the opportunity for downtown revitalization and new businesses,” Briechle said. “It’s good for the residents and good for the visitors.”
Uncle Johnny’s Hostel, a tourism based business in Unicoi County. (Credit: theathiker.com)
As a result, the people of Unicoi started a farmers market in the downtown.
Inspired by their recent success, Unicoi wanted to make sustainable tourism a stronger part of the county’s economy, so they invited the Conservation Leadership Network to hold a place-based workshop, engaging more than 60 local leaders and residents.
The workshop raised awareness of Unicoi County’s natural assets, community character and quality of life, as well as increased the capacity of community business leaders to grow sustainable tourism. The workshop highlighted world-class fishing, whitewater rafting adventures on the nearby Nolichucky River, hiking along the Appalachian Trail and less-recognized resources, like seasonal festivals and local artisans.
The conserved land at Rocky Fork also received a state park designation, which the community expects to bring more economic development.
Small Steps to a Strong Economy
The success of the Balancing Nature and Commerce Program demonstrates how facilitating relationships between community stakeholders and collectively creating a vision for the community can yield big results.
Projects like creating signage that leads visitors through a downtown may seem like small successes, but those small partnerships build trust between stakeholders, which can then be expanded in the future.
“If there’s an opportunity for stakeholders to engage with one another, communities can create winning changes,” Briechle said.
Those small wins foster collaborations between stakeholders, and they build community capacity to do more, like in the case of the Ridgway Chainsaw Carvers Rendezvous. One success led to another, and each success helped the community define its sense of place and capitalize on it.
“Sometimes projects can be such simple things, but they cause the community to turn on a dime and build community confidence as a result,” Briechle said.
The Conservation Fund is making conservation work for America by helping communities recognize the natural and historical assets they already have, and making those assets work economically for residents.