Jacob Marley and the Ghost of Parking Past

Empty parking lot (Source: Strong Towns)

Empty parking lot (Source: Strong Towns)

Black Friday is the day after Thanksgiving which signals the official beginning of the Christmas shopping season. This general consumer feeding frenzy is responsible for the largest single chunk of many retailers’ sales and profits for the entire year. Even if parking is considered excessive every other day of the year, there must be enough parking to accommodate this particular peak in demand, right? Strong Towns’ Black Friday Parking event is about smashing that premise.

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